Standing in front of a floor-to-ceiling glass window at the top of Sony’s New York headquarters, LL Cool J is rapping again. His words aren’t rhyming, necessarily, but his cadence and vigor could have been pulled directly from “Mama Said Knock You Out.”
He’s talking about his latest venture—a company called Boomdizzle, whose flagship product, My Connect Studio, allows artists and producers to digitally record, edit and produce music in real time, even if they’re oceans apart. Think of it as Google Docs, but for music.
“Prior to this you had to email songs back and forth a thousand times, it was the Pony Express to get music made,” he says. “It’s a problem I had as a musician that needed to be solved. And we solved it.”